Flora is the first direct-to-consumer insurance solution for fertility and women's health. Get to know us.
We are reimagining how women and families across North America will be able to access and afford fertility and reproductive health care.
"Building something with purpose – something that impacts my three teenage daughters – is immense motivation. I have been beyond privileged to have four children without needing reproductive help and yet others struggle so acutely to conceive, both financially and emotionally. I was convinced there had to be a better way."
“While there is a lot of innovation in insurance, there remains a looming gap in products focused on women’s health and fertility. Flora represents positive impact insurance, starting with customers early in their fertility journey with the opportunity to have a huge impact on quality of life."